purplepatchVideo is a digital content agency specialising in creating video content.

We work hard to enhance your marketing strategy by weaving content, in particular, video content into your online marketing. Our expertise is being able to provide the sort of content your customers need and enjoy by placing it where they can find it – social media, emails, blogs and your website.

Video is an exciting tool to use if you are marketing your organisation online. There are so many different ways you can treat video, from short, creative videos posted on Instagram or Twitter to entertain or inform your following for example; to lengthier screen capture videos posted within a blog page to educate your subscribers for example; to videos where the production values are scaled up to allow you to embed them onto your website. These are just a few examples of what you can do with video.

And video has moved along at a rapid pace in the last few years. Broadband capacity allows for large (high quality) video files to be uploaded, and video platforms like Youtube allow you to host videos which can be streamed to any device.

Video is taking up a bigger slice of the online marketing cake, and all this change can be represented by this statistic: views of video content grew across the social networks by 40% in the first quarter of 2012.

So why use video as part of your marketing strategy?

  • According to Google and Facebook, video results in the largest visual impact on their platforms – video is 53% more likely to get clicked on than text alone … so video has a higher Click Through Rate (wherever it’s embedded).
  • Video is the best medium to tell a story and stories are emotional, so the viewer is more likely to engage with, rather than skim over a video, and share them as a result.
  • Video can transmit enormous amounts of subconscious information, standing out from all other content and leaves a longer lasting impression.
  • Content that is engaged with for longer and shared increases your SEO. Google is now indexing more social content from sites like LinkedIn, Twitter and Facebook and tying it to the authority of websites.
  • Twitter, Facebook and of course Youtube are all investing millions of dollars in video capture and sharing. Twitter developed the video capture app, Vine, and Facebook bought Instagram and developed it to allow for video capture, and Youtube was bought by Google for $1.65 billion dollars – so I think this is evidence enough that using video content in your marketing and communications is the way to go!

purplepatchVideo has been helping businesses, charities and public organisations navigate their way around online video content since 2008. To find out more go to our services page.

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